Our thinking is bold, our ideas are strategic, and our passion for what we do is downright contagious. We turn our creativity into your business advantage.
Never satisfied. always positive.
With all the twists and turns, challenges and opportunities, having a seasoned guide will help get your brand where it needs to go.
- Gather G
- Understand U
- Identify I
- Develop DA N A L Y Z E + R E P E A TA N A L Y Z E + R E P E A T
- Explore
- Refine
- Execute E
Gather
In order to deliver products that are strategically targeted and stand out—we need each piece of the puzzle. We gather key information through meetings, project questionnaires, marketplace audits and more. Then we create a proposal, outline a projected time table and set expectations.
Understand
Next, we dissect your industry in order to understand your business and its competitive environment. We gather creative samples, audit other brands, and define your current position. We also hold branding workshops and invite you into the process to help uncover insights.
Identify
Creative thinking begins with a clear objective. With your help, we identify your marketing challenges and design applicable solutions for success. This may include a marketing strategy, a desired mindset, a new brand position, or a call to action.
Develop
With a sound strategy in place, we explore several creative approaches. After crafting big concepts that we believe will effectively position your brand, we present and go though a feedback-cycle. This is where your expertise helps us revise and refine the idea to make it even better.
Execute
We then oversee the production of all deliverables to make sure the final product is up to our exacting standards. It’s the reason we work with proven partner vendors we trust to deliver superior results.
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Intrigued?
We’re always on the hunt for brands and institutions looking for smarter ways to make a big impact through disruptive thinking.
The Team 
- Kevin PolonofskyPrincipal + Chief Instigator
- Vanessa PolonofskyHead of Accounts + Operations
- Taylour MaggartArt Director
- John MooreProduction + Design
- Shana BraunData Analyst
- Shelly WeitzCopy + Marketing Partner
- Hugh ButlerDeveloper
- Harry LeFootDirector, New Business
Kevin Polonofsky
Principal + Chief Instigator
Long Story Short
Kevin is a business-minded, design-eyed, strategic thinker who is always on the hunt for a way to turn obstacles into opportunity.
Short Story Long
A designer with business instincts, which although rare, does exist. Having started the business in a spare bedroom a decade ago, he’s passionate about his company and the brands that trust him to take care of them. His diverse background includes building and leading teams while providing results for brands on a national and global scale through branding, campaigns, and creativity. His business mantra — Always Positive, Never Satisfied — keeps him pushing teams and the work. At home, he is a proud husband to Vanessa and a proud, protective poppa to Lucille. While REVERED may be red, Kevin bleeds black and gold for his beloved Pittsburgh sports teams.
Kevin Polonofsky
Principal + Chief Instigator
Long Story Short
Kevin is a business-minded, design-eyed, strategic thinker who is always on the hunt for a way to turn obstacles into opportunity.
Short Story Long
A designer with business instincts, which although rare, does exist. Having started the business in a spare bedroom a decade ago, he’s passionate about his company and the brands that trust him to take care of them. His diverse background includes building and leading teams while providing results for brands on a national and global scale through branding, campaigns, and creativity. His business mantra — Always Positive, Never Satisfied — keeps him pushing teams and the work. At home, he is a proud husband to Vanessa and a proud, protective poppa to Lucille. While REVERED may be red, Kevin bleeds black and gold for his beloved Pittsburgh sports teams.
Vanessa Polonofsky
Head of Accounts + Operations
Long Story Short:
The captain of our team.
Short Story Long:
Vanessa is a seasoned professional with decades of experience in strategizing, developing, and overseeing clients’ brands and digital objectives. She has experience across various industries, including CPG, Fintech, Martech, Agriculture, and Tech/SaaS. She excels in client services—prioritizing tailored experiences that ensure client satisfaction and deliver impactful results. In her personal life, she’s married to Kevin and a proud mother to Lucille. Vanessa’s competitive spirit was nurtured in Pittsburgh, where she competed as team captain in freestyle and backstroke events during her high school and college swimming career.
Taylour Maggart
Art Director
Long Story Short:
From hobby to career, Taylour brings both experience and enthusiasm to her designs.
Short Story Long:
Taylour possesses a passion for bold design steeped in scintillating color schemes and patterns. Formerly holding the positions of Custom Art Manager and Assistant Art Director at Nine Line Apparel, Taylour cultivated her knowledge base in team leading, project management, and brand design. She has dedicated her time to earning both psychology and visual communications degrees, gaining an advantage when understanding the strategy and viewpoint of the consumer/brand. Having come to Raleigh from Savannah, when she’s not at work, Taylour is an avid runner, chef, and circus wrangler of three kids and three dogs.
John Moore
Production + Design
Long Story Short:
a man of few words, but many capabilities.
Short Story Long:
John Moore, a Production Design Specialist with over two decades of experience, excels in defining design styles for various projects. He collaborates closely with art directors and UX/UI specialists, delivering organized and thoughtful design solutions. Outside of work, John is a family man with two kids and a passion for Penguins hockey.
Shana Braun
Data Analyst
Long Story Short:
Shana knows what works and what doesn’t (and she has the data to prove it).
Short Story Long:
Let’s face it, not all creative people are great at numbers and graphs. That’s where Shana comes in. With extensive knowledge in quantitative data analysis, Shana can identify key metrics and present them back in easy-to-digest bites. Shana’s experience has shaped her into a master at utilizing campaign metrics to identify areas for opportunity and improvement. When not digging through the weeds in Google Analytics, Shana enjoys spending time with her two kids, Sienna and Alexander, and her husband, Justin.
Shelly Weitz
Copy + Marketing Partner
Long Story Short:
Shelly is an industry veteran with plenty of insight to share.
Short Story Long:
With more than 20 years of marketing experience, Shelly is a hands-on strategic and creative professional. Working closely with clients, she helps unearth critical insights, guide innovative thinking and ensure that all marketing efforts effectively work toward achieving objectives.
She has worked on both the agency side and the client side, giving her a balanced perspective and unique vision for driving results. With Shelly helping navigate the path forward, clients can expect exceptional communications that convey a clear, consistent, and powerful message. When she’s not creating marketing clients can be proud of, she’s a proud parent to her children, Mary and Joe, with her husband, Matt.
Hugh Butler
Developer
Long Story Short
Hugh is a champion of code, taming any development project with pluck.
Short Story Long
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Harry LeFoot
Director, New Business
Long Story Short
Harry’s leaving his days of being captured in grainy photos behind him to step in the spotlight and bring his wild, untamed ideas to REVERED.
Short Story Long
Harry may look like a fake Sasquatch photo you’ve seen online, but he’s no hoax. He came to REVERED because he knows what it’s like for people to doubt his existence. But just like how a nimble agency with big capabilities like REVERED can exist, so does Harry. He’s ready to bite into your business and help you leave a (digital) footprint as big as his own. When not flexing his monster marketing capabilities, Harry enjoys foraging in the woods and playing the harmonica.