Problemize

A team of seasoned industry veterans with a well-worn method, we deliver strategic-minded solutions, meaningful insights, and bold thinking to every challenge we face.

transitive verb:
To consider or treat as a problem: a critical thinking method that looks at the context of a situation, creates a framework by which new viewpoints, consciousnesses, actions, and ultimately solutions emerge.

NOT ALL WHO WANDER ARE LOST

Some clients can’t see the forest for the trees and recognize they need a more extensive process of discovery and assistance.

These client needs require an end-to-end solution where we collaborate, educate and advocate solutions and strategies. Our practice of “problemizing” situations, marries smart questions with our highly developed strategic experience to identify a complete framework that connects discovery-based insights which fuels strategy to inform execution and programming.

TRAILHEADS

Many clients know where they want to go but want guidance on considerations and options for how to get there.

These clients have a more defined and specific starting point and deliverable for their needs. These engagements are less comprehensive and tend to arise from a client’s need for problem identification and the implied range of strategic options to consider. This process focuses more on problem definition and possible strategic pathways forward. Problemizing in this context, is directed more at problem definition, the identification of potential pitfalls and barriers to success rather than executional considerations.

Never satisfied. always positive.

With all the twists and turns, challenges and opportunities, having a seasoned guide will help get your brand where it needs to go.

Gather G
Understand U
Identify I
Develop D
A N A L Y Z E + R E P E A T

A N A L Y Z E + R E P E A T
- Explore
- Refine
Execute E

Gather

In order to deliver products that are strategically targeted and stand out—we need each piece of the puzzle. We gather key information through meetings, project questionnaires, marketplace audits and more. Then we create a proposal, outline a projected time table and set expectations.

Understand

Next, we dissect your industry in order to understand your business and its competitive environment. We gather creative samples, audit other brands, and define your current position. We also hold branding workshops and invite you into the process to help uncover insights.

Identify

Creative thinking begins with a clear objective. With your help, we identify your marketing challenges and design applicable solutions for success. This may include a marketing strategy, a desired mindset, a new brand position, or a call to action.

Develop

With a sound strategy in place, we explore several creative approaches. After crafting big concepts that we believe will effectively position your brand, we present and go though a feedback-cycle. This is where your expertise helps us revise and refine the idea to make it even better.

Execute

We then oversee the production of all deliverables to make sure the final product is up to our exacting standards. It’s the reason we work with proven partner vendors we trust to deliver superior results.