• Project

    Brand Mapping

  • Industry

    Life Sciences

  • Services

    Strategy + Design

  • The Problem

    A global biotech firm, Asuragen needed more than just a logo, they needed a comprehensive approach to branding.

  • The Objective

    We were tasked with creating an entire brand platform that clearly communicated the parent brand, oncology and genetics sub-brands, corresponding products, and the consulting arm—all while maintaining a consistent “brand family” look and feel.

  • Our Strategy

    We worked closely with Asuragen to create a clean, modern, and engaging logo system that enabled clear communication of all aspects of their brand across a wide range of marketing and sales tactics. We also expanded that look and feel to create an Asuragen tradeshow experience.