• Project

    Brand Mapping

  • Industry

    Life Sciences

  • Services

    Strategy + Design

  • The Problem

    A global biotech firm, Asuragen needed more than just a logo, they needed a comprehensive approach to branding.

  • The Objective

    We were tasked with creating an entire brand platform that clearly communicated the parent brand, oncology, genetics sub-brands, corresponding products, and the consulting arm—all while maintaining a consistent “brand family” look and feel.

  • Our Strategy

    We worked closely with Asuragen to create a clean, modern, and engaging design system that enabled clear communication of all aspects of their brand across a wide range of marketing and sales tactics. We also expanded that look and feel to create an Asuragen tradeshow experience. The result was increased market share, revenue, and growth leading to an acquisition.