The Problem
A global biotech firm, Asuragen needed more than just a logo, they needed a comprehensive approach to branding.
The Objective
We were tasked with creating an entire brand platform that clearly communicated the parent brand, oncology and genetics sub-brands, corresponding products, and the consulting arm—all while maintaining a consistent “brand family” look and feel.
Our Strategy
We worked closely with Asuragen to create a clean, modern, and engaging logo system that enabled clear communication of all aspects of their brand across a wide range of marketing and sales tactics. We also expanded that look and feel to create an Asuragen tradeshow experience.
