The Problem
Duke Health Development and Alumni Affairs (DHDAA) wanted to refresh their online experience to match the groundbreaking and innovative care that Duke Health continues to deliver.
The Objective
We were tapped to create a sitemap strategy, content support, and updated website design that would engage donor audiences and inspire deeper interaction.
Our Strategy
Our team first took the time to understand their donor audiences and analyze their existing online experience. The updated site features intuitive navigation, bold visual design, and bright photography. Visitors can explore stories, find important information, and truly see how their contributions fuel even more life-saving innovation.
