Duke University
Innovation + Entrepreneurship

  • Project

    Content Strategy + Website Development

  • Industry

    Higher Education

  • Services

    Strategy + Design

  • The Problem

    Over our six-years-long relationship with Duke Innovation & Entrepreneurship, I&E has sought to spread its mission and values as an entry point for innovation, entrepreneurship, and commercialization communities at Duke and in Durham.

  • The Objective

    We needed to help Duke I&E create a web presence that matched their spirit: inviting, tech-forward, and innovative.

  • Our Strategy

    We created a modern website that is aesthetically appealing while building on the existing brand. The website is now a place of connection, important resources for the community, thought leadership, and storytelling.