The Problem
Campus Center, located on the West Campus of Duke University, is a hub of activity, socialization, and events. As it became more recognized by students, the university recognized the need to create a cohesive brand to define Campus Center and fuel ongoing excitement.
The Objective
We needed to develop the brand, communicate all the available offerings within Campus Center, and generate student excitement.
Our Strategy
We started by designing the Campus Center logo, based on the gothic architecture found within West Campus. Complementary logos were also created for all of the buildings and spaces located within Campus Center. We launched the Campus Center website, produced a digital video to show on screens around campus, and created engaging outdoor signage.
