Duke University School of Law

  • Project

    Website + Brand Positioning

  • Industry

    Higher Education

  • Services

    Strategy + Design

  • The Problem

    One of the premier law schools in the US, Duke Law School, needed branding that reflected its rich history, forward-looking vision, and its place among the larger Duke ecosystem.

  • The Objective

    We were tasked with a redesign of the Duke Law website, and an evaluation of its overall branding and positioning. Our goal was to create a better online experience, and tools and guidelines that would make it easy for their internal teams to create content and adjust the layout as needed.

  • Our Strategy

    We made several branding recommendations, beginning with the logo – streamlining it, and updating it with an eye towards all possible use-cases. A brand guide helped steer the visual voice beyond the logo and brand identity in future communications. For the website redesign, we created a modular website framework and UX strategy for a website that includes over 7,500 pages of information and integrates multiple live data sources and web applications.