Duke University
West Union

  • Project

    Community Engagement Campaign

  • Industry

    Higher Education

  • Services

    Strategy + Design

  • The Problem

    Duke University underwent a massive renovation of the historic West Union, creating a hub for the Duke community with 13 unique restaurant venues.

  • The Objective

    We were tasked with creating branding and design to capture the energy and excitement of the renovation, and to help establish the new building as a fixture of campus, well-suited to the iconic surroundings.

  • Our Strategy

    We created campaign materials to highlight the amazing experiences West Union offers, featuring dining, as well as moments, relationships, and the memories that can be made. To make sure students, faculty, and staff got the message, tactics included outdoor banners, table stickers, column wraps, window clings, emails, social messaging, and animated videos.