The Problem
Even though it had been on the market for some time, Gliadel Wafer suffered from a lack of awareness and, in some cases, even being perceived as less effective.
The Objective
We were needed to help re-establish Gliadel in the marketplace and clearly communicate that it was still an effective product.
Our Strategy
We repositioned Gliadel by developing a fresh and contemporary brand identity. The work included new brand guidelines and colors along with creating an exciting brand campaign focused on validating the product. The updated look and feel helped to make this established yet relevant brand modern and engaging once again.
