Gliadel Wafer

  • Project

    Brand Identity

  • Industry

    Life Sciences

  • Services

    Strategy + Design

  • The Problem

    Even though it had been on the market for some time, Gliadel Wafer suffered from a lack of awareness and, in some cases, even being perceived as less effective.

  • The Objective

    We were needed to help re-establish Gliadel in the marketplace and clearly communicate that it was still an effective product.

  • Our Strategy

    We repositioned Gliadel by developing a fresh and contemporary brand identity. The work included new brand guidelines and colors along with creating an exciting brand campaign focused on validating the product. The updated look and feel helped to make this established yet relevant brand modern and engaging once again.