The Problem
Gunfighter Gun Oil is a premium gun care product that sought to increase sales and grow brand awareness among the 100 million American gun owners.
The Objective
We were tapped to design the website and reposition the Gunfighter Gun Oil brand in order to make it stand apart in a saturated market filled with passionate consumers with strong feelings about their gun care products.
Our Strategy
We created an e-commerce website that offered a streamlined consumer experience while providing educational resources for proper gun maintenance. In the process, we updated and repositioned the brand to help it stand apart as a premium product for gun enthusiasts.
