The Problem
Hwy55 Burgers, Shakes & Fries is an All-American diner that rebranded after being known as “Andy’s” for over 20 years. Hwy55 needed consistent branding and messaging to reflect their new name and style.
The Objective
We were tasked with creating a website that exhibited Hwy55’s new look and feel while communicating to longtime customers that this is the same restaurant they know and love.
Our Strategy
After creating two concepts inspired by the new Hwy55 restaurants, we designed and developed a website that reflected Hwy55’s new sleek and modern look while emphasizing the two things Hwy55 cares about most—good food, and a “love your neighbor” attitude.
