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The Problem
Hwy55 Burgers, Shakes & Fries is an All-American diner that rebranded after being known as “Andy’s” for over 20 years. Hwy55 needed consistent branding and messaging to reflect their new name and style.
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The Objective
We were tasked with creating a website that exhibited Hwy55’s new look and feel while communicating to longtime customers that this is the same restaurant they know and love.
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Our Strategy
After creating two concepts inspired by the new Hwy55 restaurants, we designed and developed a website that reflected Hwy55’s new sleek and modern look while emphasizing the two things Hwy55 cares about most—good food, and a “love your neighbor” attitude.
