01 creating a framework
Equipped with a wealth of knowledge, we created a communication platform that helped define positioning, clarify brand personality, and establish messaging guidelines based on key audiences.
RTI Innovation Advisors needed a way to establish itself as a thought leader in the field of innovation and consulting while leveraging the history and strength of its parent brand.
We were enlisted to develop a distinct brand identity by creating a communication platform and visual voice which would lead us to logo design and branded communications.
Our team created a communication platform that helped define positioning, and establish messaging guidelines and a visual voice to define brand colors, icons, images, and design. Based on this strong foundation, we created printed materials, digital advertising, corporate presentation decks, and an updated website.
Equipped with a wealth of knowledge, we created a communication platform that helped define positioning, clarify brand personality, and establish messaging guidelines based on key audiences.
A visual voice document provided guidelines for design while defining brand colors, imagery, graphics, icons, typography, and infographic elements. Based on this strong foundation, we created print materials, digital advertising, corporate presentation decks, and a fresh and engaging website.