Client

RTI Innovation Advisors

  • Project

    Brand Strategy + Website Development

  • Industry

    Life Sciences

  • Services

    Digital
    Strategy + Design
    Experiential

  • The Problem

    Innovation Advisors needed a way to establish itself as a thought leader in the field of innovation and consulting while leveraging the history and strength of its parent brand.

  • The Objective

    We were enlisted to develop a distinct brand identity by creating a communication platform and visual voice which would lead us to logo design and branded communications.

  • Our Strategy

    Our team created a communication platform that helped define positioning, and establish messaging guidelines and a visual voice to define brand colors, icons, images, and design. Based on this strong foundation, we created printed materials, digital advertising, corporate presentation decks, and an updated website.

01 creating a framework

Equipped with a wealth of knowledge, we created a communication platform that helped define positioning, clarify brand personality, and establish messaging guidelines based on key audiences.

02 establishing a visual foundation

A visual voice document provided guidelines for design while defining brand colors, imagery, graphics, icons, typography, and infographic elements. Based on this strong foundation, we created print materials, digital advertising, corporate presentation decks, and a fresh and engaging website.