The Problem
When Johnson & Johnson wanted to define an internal mindset and brand an idea, they created the “Imagine More” platform. They knew that “Imagine More” was about innovation, they didn’t know how to bring the brand to life.
The Objective
We came to the rescue with a clear plan for how to expand the brand and give it a visual identity.
Our Strategy
We created a sophisticated brand identity based on color theory, imagery/icons, typography, and a unique and authentic voice. With clear brand guidelines in place, Johnson & Johnson had the ability to internalize the brand and instill it with deeper meaning and inspiration.
