Founded by master gunsmith, Ernest Langdon, LTT takes ordinary firearms and makes them extraordinary. From high-performance to training and education, LTT helps firearms achieve their full potential as the ultimate shooting experience. LTT needed branding that was as precise and high-performance as their products in order to build awareness and grow market share.
Create a comprehensive branding review to make recommendations, develop a more robust e-commerce website, and provide email and social support to help grow the brand.
We reimagined the branding, content strategy, and website. We provided digital marketing support to expand the brand across digital channels to increase sales. The new website armed them with an upgraded user-centric experience, complete with comparison tools to drive more online orders and integrated FFL purchase data. The end result was a more robust and flexible platform.
LTT had operated with multiple lines that served as mottos or mantras for the brand, but no one singular line that performed the function of a tagline.
After digging into their brand identity and the competitive landscape, REVERED worked with LTT to craft the line “Custom without Compromise” to help set LTT apart and strongly define the core brand value.
We built out an annual content calendar mindful of key consumer segments and the seasonality of certain products over others. We also optimized creative to be engaging, interesting and compelling with a clear call-to-action and a compelling offer. Finally, we made sure the user experience on mobile was superior given that email opens via mobile has been consistently growing and accounts for an estimated 80% of all opens.
