NC State University

  • Project

    Integrated Giving Campaign

  • Industry

    Higher Education

  • Services

    Strategy + Design

  • The Problem

    Every November, North Carolina State University activates a fundraising initiative focused on recent graduates. After feeling that their past campaign was a little flat, NC State was looking to re-energize their efforts and reach an ambitious goal.

  • The Objective

    We were brought on to create a hard-to-miss campaign that would tap into the enthusiasm and competitive nature of recent grads to inspire action with the mission of doubling donations from the previous year.

  • Our Strategy

    We responded by rebranding this annual fundraising event and creating the NC State Recent Grad Challenge. Along with a new logo, the campaign featured a microsite and a video that encouraged each graduating class to step up and “Lead the Pack.”