The Problem
Every November, North Carolina State University activates a fundraising initiative focused on recent graduates. After feeling that their past campaign was a little flat, NC State was looking to re-energize their efforts and reach an ambitious goal.
The Objective
We were brought on to create a hard-to-miss campaign that would tap into the enthusiasm and competitive nature of recent grads to inspire action with the mission of doubling donations from the previous year.
Our Strategy
We responded by rebranding this annual fundraising event and creating the NC State Recent Grad Challenge. Along with a new logo, the campaign featured a microsite and a video that encouraged each graduating class to step up and “Lead the Pack.”
