Pappas Capital

  • Project

    Brand Hierarchy

  • Industry

    Life Sciences

  • Services

    Strategy + Design

  • The Problem

    For years, Pappas Capital was without its own unique brand, primarily relying on its sub-brand, Pappas Ventures, for outward marketing communications.

  • The Objective

    After a significant brand reorganization effort, Pappas Capital came to us for help creating a website that accurately represented the Pappas Capital parent brand, its three sub-brands, and the brand hierarchy.

  • Our Strategy

    The website is clean, professional and intuitive, clearly positioning Pappas Capital as an industry leader and amplifying their expertise across the sub brands. We gave special consideration to flexibility and growth, allowing the brand and sub-brands to grow within the existing site framework. We also had to take into account the potential future expansion of the sub-brands to their own sites.