• Project

    Visual Identity + Website Development

  • Industry

    Life Sciences

  • Services

    Strategy + Design

  • The Problem

    PhotoniCare is a cutting-edge medical device company with an exciting new innovation, the patented OtoSight ear imaging tool. They needed branding and a website to help spread awareness and generate demand.

  • The Objective

    We were brought on board to create a modern, memorable, and engaging website that speaks to all key stakeholders and projects PhotoniCare as a high-tech medical device company.

  • Our Strategy

    We began with a visual identity and logo that helped highlight the advanced technology, precision, and superior care that are central to PhotoniCare’s mission. Once established, we developed a website that could speak to key groups in terms that they would understand and terms that they would care about.