PhotoniCare is a cutting-edge medical device company with an exciting new innovation, the patented OtoSight ear imaging tool. They needed branding and a website to help spread awareness and generate demand.
We were brought on board to create a modern, memorable, and engaging website that speaks to all key stakeholders and projects PhotoniCare as a high-tech medical device company.
We began with a visual identity and logo that helped highlight the advanced technology, precision, and superior care that are central to PhotoniCare’s mission. Once established, we developed a website that could speak to key groups in terms that they would understand and terms that they would care about.