The Problem
TransmetriQ, a Railinc product, needed a strategy to launch their new product, the TransmetriQ Rail Management System.
The Objective
Differentiate the TransmetriQ RMS from other transportation management systems in the marketplace while still communicating that customers could expect the same industry expertise they were accustomed to.
Our Strategy
We positioned the TransmetriQ RMS as the one-stop-shop for all things rail that included a fresh go-to-market digital campaign. Social posts, blogs, emails, and video templates were used to highlight TransmetriQ’s unique offerings, in support of RailInc's value proposition.
