Railinc Transmetriq

  • Project

    Product Launch andBrand Strategy

  • Industry


  • Services

    Strategy + Design
    Marketing Collateral

  • The Problem

    TransmetriQ, a Railinc product, needed a strategy to launch their new product, the TransmetriQ Rail Management System.

  • The Objective

    Differentiate the TransmetriQ RMS from other transportation management systems in the marketplace while still communicating that customers could expect the same industry expertise they were accustomed to.

  • Our Strategy

    We positioned the TransmetriQ RMS as the one-stop-shop for all things rail that included a fresh go-to-market digital campaign. Social posts, blogs, emails, and video templates were used to highlight TransmetriQ’s unique offerings, in support of RailInc's value proposition.