• Project

    Identity + Campaign

  • Industry


  • Services

    Strategy + Design

  • The Problem

    Even though ReverbNation offered artists a suite of digital distribution and promotion tools, and gave fans a source for the most exciting new music, it had lost its brand recognition and leadership position within the market.

  • The Objective

    We brought ReverbNation an exciting identity and campaign concept to ignite excitement, passion and allegiance to the brand.

  • Our Strategy

    We showed how ReverbNation could use “United by Music” to rally followers, create a devoted community and inspire action. Exciting photography, energetic copy and appealing graphics created a memorable advertising and promotional campaign including print, video, online banners and guerrilla executions.