The Problem
Even though ReverbNation offered artists a suite of digital distribution and promotion tools, and gave fans a source for the most exciting new music, it had lost its brand recognition and leadership position within the market.
The Objective
We brought ReverbNation an exciting identity and campaign concept to ignite excitement, passion and allegiance to the brand.
Our Strategy
We showed how ReverbNation could use “United by Music” to rally followers, create a devoted community and inspire action. Exciting photography, energetic copy and appealing graphics created a memorable advertising and promotional campaign including print, video, online banners and guerrilla executions.
