Rogue Studio

  • Project


  • Industry

    Outdoor Sports + Lifestyle

  • Services

    Strategy + Design

  • The Problem

    Rogue Studio offers a unique approach to wellness, fitness, and self-defense, combining Yoga and Krav Maga classes with a strong and supportive community. They were in need of a brand that supported their mission and vision and positioned them as a go-to resource for people looking for self-improvement.

  • The Objective

    We were enlisted to create an exciting, memorable, and engaging rebrand and redesign to communicate a fresh brand message and vision to current and prospective clients.

  • Our Strategy

    By reimagining the identity and communication framework, we created a brand toolkit to capture the energy and excitement of the Rogue community, target a wider range of potential clients, and help grow awareness.