• Project

    Brand Strategy

  • Industry


  • Services

    Strategy + Design
    Branding + Positioning
    Maketing Collateral

  • The Problem

    Roobrik was looking to expand its footprint and brand recognition within the senior living market as a digital platform that helps better attract, comfort, and build trust with potential leads to grow their clients occupancies and build a more personalized solution.

  • The Objective

    Gain more market share, qualified leads, and deliver a better customer experience through nurturing, communications, and activation.

  • Our Strategy

    Deliver a new brand strategy, messaging, visual upgrade, and other marketing materials that accommodate future business, product, and accelerating growth within the senior living market.

Message Pillars

Roobrik’s brand message pillars are an essential addition to their core proposition and promise to their customers. These pillars provide a framework for creating consistent, engaging content that aligns with the brand’s core values, objectives, and voice.