The Problem
Antibiotic-resistant bacteria—or “superbug”—deaths are set to outpace cancer deaths by 2050. The STERIZONE VP4 Sterilizer by TSO3 is the only device on the market that sterilizes flexible endoscopes. While a revolutionary innovation, TSO3 had an awareness and market penetration problem.
The Objective
We were asked to help TSO3 take advantage of this huge, one-of-a-kind marketing and advertising opportunity.
Our Strategy
We got to know the product, its benefits, and target audiences before creating a refreshed visual voice for STERIZONE. With a strong, consistent look, our team then created an engaging tradeshow experience, print and digital advertising, direct mail, sales materials, and a completely updated website. These materials created a strong brand presence, promoted key benefits, and drove increased sales opportunities.
