Stoker’s is a moist snuff brand with over 80 years of tradition. Its current consumers are passionate but the brand only accounts for a small percentage of market share. Stoker’s needed a way to build awareness, drive trial, and drive brand loyalty for an increased market share.
We were tasked with creating a campaign that met moist snuff users where they were, exposed them to the Stoker’s way of life, and provided a fresh new way of reaching consumers who used other brands, inviting them to give Stoker’s a try.
We created The Stoker’s Can Drive, an interactive mobile experience with multiple stops across the “Chew Belt.” At each event, Stoker’s enthusiasts and other dippers would be invited to sample Stoker’s products, play games, enter to win prizes, and meet Bobby Stoker.