The Problem
Zig-Zag was launching a line of hemp wraps that needed a name, branding, a visual identity, as well as packaging and POS assets.
The Objective
We had to create a brand that would stand out from its competitors on crowded smoke-shop shelves. It was important to balance elements that draw on the rich heritage of Zig-Zag.
Our Strategy
We developed a clean visual identity and the name ZAGZ itself so that the brand could stand out from the competition. Our designs helped communicate the premium quality but with the fun and creativity associated with hemp products.
