• Project

    Counterfeit Education Campaign

  • Industry

    Outdoor Sports + Lifestyle

  • Services

    Strategy + Design

  • The Problem

    Zig-Zag needed a way to combat counterfeit products, an issue that was diminishing the iconic brand’s image while costing it profits and customers.

  • The Objective

    We needed to create awareness around the counterfeit problem without scaring away consumers or alienating honest retailers.

  • Our Strategy

    We created a carefully targeted campaign that emphasized the quality of authentic Zig-Zag products, encouraged retailers to help eliminate fakes, and clearly stated the consequences of dealing in counterfeits.