CLIENT
HealthEC
Challange
HealthEC faced a pivotal inflection point, urgently needing to reclaim momentum and assert market leadership within the fiercely competitive and rapidly evolving population health sector.
Opportunity
Revitalize the brand, reignite market demand, and strategically reposition HealthEC as a premier leader in value-based care with clear growth trajectories and robust partnership opportunities.
Approach
Reputation Reset – Crafted a forward-looking brand narrative centered on transparency, resilience, and measurable impact.
Sales Enablement & Market Activation – Armed teams with refreshed messaging, GTM strategy, and targeted campaigns to reenter the market with confidence and clarity.
Strategic Communication – Aligned internal and external messaging to reengage clients, unify stakeholders, and reignite market momentum, and open the door to new possibilities.
The Result – HealthEC achieved rapid acceleration in market traction, driving a 65% increase in engagement within six months post-launch. Targeted clearinghouse demand-generation campaigns and revitalized messaging elevated the sales pipeline by 120%, ultimately leading to a transformative partnership with VirtualHealth. This integration of HealthEC’s analytics into the Helios platform solidified HealthEC’s reputation as an innovative leader in population health management.