CLIENT
HWY55
Challange
Hwy55 rebranded after 20+ years as “Andy’s,” but its digital presence didn’t reflect the shift—creating confusion and weakening brand equity at a critical moment.
Opportunity
Translate the in-store rebrand into a cohesive digital experience that reassures loyal customers and introduces the updated identity with clarity and confidence.
Approach
Developed a modern, conversion-ready website rooted in Hwy55’s new visual language—balancing polish with the brand’s core values of great food and neighborly service.
The Result – A seamless brand transition online—strengthening recognition, unifying messaging, and setting the stage for future growth.