CLIENT
Relias
Challange
As a leader in healthcare learning management systems (LMS), Relias expanded rapidly through acquisitions, leading to a fragmented brand structure with inconsistent messaging and visual identity. The challenge was to unify the brand ecosystem while maintaining the integrity of its diverse product offerings.
Opportunity
We created a cohesive brand architecture and visual identity system that clarified Relias’ offerings, improved user experience, and provided a scalable framework for future acquisitions. This positioned Relias as a more organized, recognizable, and trusted brand in healthcare education.
Approach
Brand Architecture Development – Organized business lines by end-user, resulting in a clear, structured brand hierarchy.
Stakeholder Engagement – Conducted workshops and research to ensure internal alignment and strategic clarity.
Visual Identity System – Designed a distinct yet cohesive brand expression across different healthcare audiences.
Implementation Tools – Delivered a comprehensive brand guide and marketing templates to maintain consistency across all platforms.
The result? A streamlined brand ecosystem that enhanced Relias’ credibility, simplified user navigation, and created a strong foundation for future growth.