CLIENT
RTI Innovation Advisors
Challange
RTI Innovation Advisors needed to establish itself as a thought leader in innovation consulting while ensuring its brand identity aligned with the credibility and strength of its parent organization, RTI International. Their challenge was to clearly differentiate their advisory services while leveraging RTI’s established reputation.
Opportunity
We developed a distinctive yet seamlessly integrated brand identity that positioned RTI Innovation Advisors as the premier strategic partner for businesses navigating complex innovation landscapes. By crafting a brand that balances authority, credibility, and cutting-edge insight, we ensured they could stand out while remaining connected to RTI International’s legacy.
Approach
Brand Identity & Positioning – Developed a clear, confident brand voice that reinforced RTI Innovation Advisors as an expert-driven, results-oriented consultancy.
Visual & Verbal Identity – Created a sophisticated, modern design system that balanced innovation with trust,ensuring brand alignment with RTI International while allowing for distinct positioning.
Thought Leadership Strategy – Built a content framework that positioned RTI Innovation Advisors as the go-to resource for innovation, research, and business transformation.
The Result – A powerful, market-ready brand identity that enhanced RTI Innovation Advisors’ authority, strengthened their presence in the innovation space, and positioned them as the trusted partner for organizations driving the future of technology and research.