CLIENT
Stoker’s
Challange
Stoker’s had 80 years of family tradition and authenticity baked into its product—but none of it was showing up in the brand experience. While competitors made surface-level claims, Stoker’s had the real story. The problem? Consumers didn’t know it.
Opportunity
We set out to transform Stoker’s from a familiar product into a lifestyle brand—anchored in heritage, driven by loyalty, and positioned for long-term growth. The goal was clear: bring the family story to life and turn customers into brand believers.
We launched “Welcome to the Family” across digital, social, video, influencer, and in-store, culminating in the Ox Ranch event—a brand-defining activation.
Approach
Brand & Positioning – Defined a clear, ownable narrative: “Welcome to the Family.” A brand built on legacy, now ready to lead.
Messaging & Content – Brought the story to life through Bobby Stoker, integrated storytelling across email, social, video, and influencer channels.
Creative & Digital Execution – Overhauled stokers.com to reflect the brand’s roots and launched a CRM-integrated loyalty platform with exclusive rewards.
Engagement & Activation – Hosted the Ox Ranch experience—a flagship activation amplified across all channels to build emotional connection and advocacy.
The Result – A legacy brand reintroduced with purpose—driving engagement, loyalty, and long-term brand equity.