CLIENT
SureFire
Challange
SureFire’s products outperformed the competition, but that story wasn’t reaching the customer. Dealer associates lacked the knowledge and tools to confidently sell the brand’s premium, American-made gear—costing both influence and sales at the point of purchase.
Opportunity
Empower retail associates to become informed advocates—driving product education, increasing sales, and reinforcing SureFire’s position as the go-to tactical brand.
Approach
Brand Enablement – Launched Invictus, a custom loyalty and training platform designed to turn dealer associates into confident, well-informed brand ambassadors.
Mobile Learning & Incentives – Built a seamless mobile experience where associates complete training, log sales, and earn points for rewards—tying knowledge directly to motivation and sell-through.
The Result – A retail force that knows the brand, sells the value, and drives bottom-line results—right from the sales floor.