CLIENT
TransmetriQ
Challange
Railinc was ready to introduce the TransmetriQ Rail Management System (RMS)—a powerful new entrant in the transportation management space. But the market was saturated with legacy TMS platforms, and RMS risked being seen as just another option. Without clear differentiation and strategic positioning, the product would be overlooked, regardless of its strength.
Opportunity
This launch was more than a product release—it was a pivotal brand moment. We had the opportunity to define TransmetriQ as the authority in rail logistics technology, separating it from the pack with messaging that highlighted deep industry knowledge, unmatched data access, and a category-defining approach to rail management.
Approach
Market Positioning – Defined a bold, scalable narrative that positioned TransmetriQ RMS as the only rail-first platform in a sea of generalist TMS products—turning Railinc’s legacy into a competitive edge.
Campaign Development – We launched a full-funnel, multi-channel GTM strategy, combining ABM campaigns, high-converting landing pages, and sharp social and email content—supported by video and blog assets tailored to decision-makers.
Sales Enablement – Equipped internal teams with sales tools, messaging playbooks, and on-brand collateral designed to accelerate deals and build pipeline.
The Result – A launch that moved the market, TransmetriQ gained immediate traction, pipeline velocity increased, and the brand stepped confidently into a new chapter of growth.