CLIENT
Zagz
Challange
Zig-Zag wanted to break into the hemp wraps market but needed a bold, standalone brand that honored its legacy while standing out in an oversaturated category. The challenge was to create a fresh, recognizable identity that appealed to modern consumers while staying connected to the Zig-Zag name.
Opportunity
We built ZAGZ—a brand designed to own its space while carrying the credibility of Zig-Zag. By crafting a distinctive identity, high-impact packaging, and attention-grabbing point-of-sale assets, we made ZAGZ an instant contenderin the hemp wraps market.
Approach
Brand Naming & Identity – Created ZAGZ, a name that feels fresh while subtly tying back to Zig-Zag.
Packaging That Pops – Designed bold, high-energy packaging to command attention on crowded shelves.
Beyond the Shelf – Developed merch, in-store displays, and digital assets to amplify awareness and demand.
The Result – A disruptive new player in the hemp wraps space, seamlessly extending Zig-Zag’s legacy while carving out its own identity.