Franklin University

  • Project

    American MBA Campaign

  • Industry

    Higher Education

  • Services

    Strategy + Design

  • The Problem

    Franklin University offers their American MBA to foreign students through partner institutions. They needed an integrated approach to build awareness and drive consideration.

  • The Objective

    We were asked to create a concept and marketing tool kit to help these institutions promote the American MBA program. The campaign had to align with Franklin’s core brand messaging of “Finish. Advance. Succeed.”

  • Our Strategy

    We created a campaign concept that included print ads, mailers, flyers, posters, and a brochure. Prominently featuring Benjamin Franklin imagery and icons, the campaign immediately implies “American” while focusing on the leadership and success that comes with an American MBA program. An interactive tool kit enables partner institutions to effectively customize and implement the campaign.