The Problem
Franklin University offers their American MBA to foreign students through partner institutions. They needed an integrated approach to build awareness and drive consideration.
The Objective
We were asked to create a concept and marketing tool kit to help these institutions promote the American MBA program. The campaign had to align with Franklin’s core brand messaging of “Finish. Advance. Succeed.”
Our Strategy
We created a campaign concept that included print ads, mailers, flyers, posters, and a brochure. Prominently featuring Benjamin Franklin imagery and icons, the campaign immediately implies “American” while focusing on the leadership and success that comes with an American MBA program. An interactive tool kit enables partner institutions to effectively customize and implement the campaign.
