Langdon Tactical Technology

  • Project

    Red Dot Challenge Campaign

  • Industry

    Outdoor Sports + Lifestyle

  • Services

    Strategy + Design

  • The Problem

    After years of R&D, Langdon Tactical Technology was able to properly low-mount a red dot on a Beretta 92 Series. They needed a way to spread awareness and position themselves as the best mounting solution on the market.

  • The Objective

    We were asked to help LTT make a big splash in the marketplace with a campaign to drive awareness and purchases.

  • Our Strategy

    We created the Red Dot Challenge, an ongoing campaign that allowed us to spread awareness about LTT’s technological achievement while highlighting the performance benefits of the product targeting current 92 owners and anyone considering a red dot solution.