UVA Curry School of Education

  • Project

    Impact Report

  • Industry

    Higher Education

  • Services

    Strategy + Design

  • The Problem

    The Curry School of Education Foundation helps fuel the Curry School’s ability to train future educators, create innovative learning solutions, conduct critical research, and advance education.

  • The Objective

    We were tasked with reinvigorating the Foundation’s giving campaigns, inspiring students and alumni to give back.

  • Our Strategy

    We created a robust campaign to harness the excitement surrounding the Curry School’s ranking as the #18 education school in the nation while positioning donors as “the foundation” for everything the school achieved. A microsite, direct mail, and social, including paid social ads, helped spread the message, giving donors an easy way to give gifts, track progress, and surpass campaign goals.