The Problem
The Curry School of Education Foundation helps fuel the Curry School’s ability to train future educators, create innovative learning solutions, conduct critical research, and advance education.
The Objective
We were tasked with reinvigorating the Foundation’s giving campaigns, inspiring students and alumni to give back.
Our Strategy
We created a robust campaign to harness the excitement surrounding the Curry School’s ranking as the #18 education school in the nation while positioning donors as “the foundation” for everything the school achieved. A microsite, direct mail, and social, including paid social ads, helped spread the message, giving donors an easy way to give gifts, track progress, and surpass campaign goals.
