George Mason University

  • Project

    Brand Campaign

  • Industry

    Higher Education

  • Services

    Design + Strategy

  • The Problem

    George Mason University’s Antonin Scalia Law School needed to reestablish connections with their alumni, encourage them to give back to the Law School, and help position theLaw School for better rankings.

  • The Objective

    We were tasked with creating a strategy and campaign that communicated the Law School’s value proposition to boost engagement and giving from alumni.

  • Our Strategy

    We drove alumni and potential donor engagement through a campaign that resulted in an increased Law School ranking from 41 to 30. We focused on the impact that comes from each gift and each connection. We offered insights into current news, networking, events and private channels. We were able to successfully reengage alumni and drive giving back to the Law School.